Yep. They were all bought in 2021 by a multi-billion investment company called 'Francisco and partners'.I've been away a while. Are Izotope, Plugin Alliance and Native Instruments all in the same group of companies now? What happened and why all the changes?
The new group was called Soundwide for a while, but this changed back to Native Instruments because NI was, and still is, market leader in this market. They just became a bit bigger now that PA and Izotope are added.
In short, the changes were because many investors saw money to be made in the music production market. There's been a lot of these kind of investment buys in the last few years : For example Avid was bought. Fender was bought and then bought Presonus. SSL was bought by a company which also bought Slate. Imageline was bought and then bought UVI. And so on. All by investment companies.
Statistics: Posted by dionenoid — Fri Aug 23, 2024 1:43 am